The International Red Cross and Red Crescent Movement joins forces with Adyen

Reaction time is critical when disaster strikes. Whether responding to earthquakes, hurricanes, or conflict, the Red Cross and Red Crescent employees and volunteers are the first on site to deliver first aid, clean water, food, and shelter to the victims. With Adyen Giving, donations are processed instantly with no transaction fees, so every cent goes directly to the Red Cross and Red Crescent. 

“When purchasing a sweater, perfume, or sportswear in-store or online, Adyen Giving allows customers to make an immediate impact with just one click. In the payment phase, they can add a donation to support relief efforts after a natural disaster or conflict,” says Sirpa Solehmainen, Director of Fundraising at the Finnish Red Cross. 

New donation system 

Seamless and transparent, the new donation system allows retail customers to make an effortless contribution at the final step of their purchase. The solution supports the speed and scale of the network that allows millions of users to support emergency response operations.

With a presence in 191 countries and millions of volunteers, the International Red Cross and Red Crescent Movement provides critical aid wherever it’s needed most. Through this partnership, small acts of generosity become powerful good deeds that bring hope and relief and support the recovery of those who need it most.

The world’s largest humanitarian network, the International Red Cross and Red Crescent Movement, operates in nearly every country. It responds to emergencies, reunites families, and helps communities rebuild.

Adyen is a leading global financial technology platform that helps businesses optimise their payment transactions. Through Adyen Giving, companies allow their customers to make seamless, fee-free donations during checkout.