Brand and visual identity

The most important element of the Red Cross brand is meeting others courageously and building trust between various operators. The brand and its expression inspire, brighten and guide the operations towards the future.

Our brand needs to be recognisable and distinguishable in both rapid crises and in the digital influx of information.

Our graphic charter contains the visual definitions of the brand and production instructions for the materials. The charter provides tools for successful, distinguishable and identifiable communications.