Nose Day is back, more relevant than ever
The new and improved Nose Day boldly steps into a time when efforts to secure the future of the most vulnerable children around the world are more relevant than ever. It is therefore important to take action for those who are currently unable to make their voices heard.
Nose Day invites everyone to spread joy and create change, as small actions can have a major impact. This year marks the first time that Nose Day will take place in March, and the new Nenäpäivä Show culminating the campaign will be broadcast on the Nelonen television channel.
“The goal of the cooperation with Nelonen Media is to bring Nose Day even closer to Finns and inspire people of all ages to take part in charity work,” says Development Director of the Nose Day Foundation Nina Palmroos.
Despite these changes, the core message of Nose Day remains the same: charity is allowed to be fun. Humour helps us process difficult matters, and laughing together brings hope. Hope springs from caring, positivity and joy – and, at best, it is as infectious as laughter.
Education, safety, health and nutrition
The need for help around the world is now greater than ever. At the same time, the financing gap has increased, affecting the support provided for the most vulnerable people. Nose Day activities focus on fundraising and efforts to increase awareness by turning the day into a phenomenon and inviting everyone to participate in charity work together.
“The uncertainty of world politics has taken a severe toll on the financing for supporting the most vulnerable people. The aim of Nose Day is to provide an effective and approachable way to participate in building a world where the right of children and young people to a better future in particular is realised,” says Chair of the Board of the Nose Day Foundation Tomi Järvinen.
The funds raised through Nose Day are used to promote children’s education, safety, health and nutrition around the world. This work is carried out by eight Finnish non-governmental organisations: UNICEF Finland, the Finnish Red Cross, Finn Church Aid, Fida International, Plan International Finland, the International Solidarity Foundation, the Trade Union Solidarity Centre of Finland (SASK) and the Finnish Evangelical Lutheran Mission (Felm).
In 2023, the funds raised through Nose Day were used to support things such as the hygiene and sex education of children and young people, the schooling of children with disabilities, the rights of indigenous peoples, and the livelihoods and food security of families.
Nenäpäivä Show on 22 March
The Nenäpäivä Show will be broadcast on Nelonen and Ruutu on Saturday 22 March from 19:00 to 21:00. The programme will provide the viewers with a look into the work carried out with the Nose Day funds in Uganda and Kenya. The story is told by local individuals, who talk about the concrete changes that have taken place in their own lives thanks to Nose Day and the support of Finnish people. The live broadcast will also feature entertaining challenges in which public figures stick out their necks for the children of the world, as well as performances by top artists. The show will be hosted by Jaana Pelkonen, Riku Rantala and Juuso Mäkilähde.